Our Story


AZADEH TAVAKOLI

Azadeh is the founder and Designer of Daireh jewelry brand. She has set out on a life journey to create positive connections through meaningful jewelry.

Her degree in Fine Arts and work as a graphic designer gave her unique tools and insights to create wearable art that doesn’t conform to the norm. Using her knowledge of design and balancing form and color gives her the edge in creating her jewelry.

She draws inspiration from nature and its symbolic representation revered in ancient art. She is creating one-of-a-kind jewelry by blending the timeless beauty of the past with modern-day sophistication.

Daireh reflects the modern woman’s desire for jewelry that holds a powerful connection in meaning and craftsmanship.

“Jewelry is more than an accessory; it is an extension of ourselves. A reflection of our journey and evolution.”

 Celebrate your unique journey with Daireh jewelry

 

 
Our Philosophy 

Daireh, which means circle in Farsi, is more than our brand name. The circle and its limitless possibilities also represent our brand’s purpose. A jewelry brand focused on the feeling of empowerment by celebrating your inner power and light.

What started as a passion project back in 2018 to share beauty with the world, evolved into a conscious jewelry brand, using art to power positivity and connection.

Sacred geometry, ancient symbols, reimagined and crafted to create meaningful modern jewelry designed to connect you to the power and beauty within.

Each piece is designed and handcrafted in our Washington DC studio with components from around the world.

 Step into your power and shine